SECRETS OF A BRANDING GURU


Wednesday, February 17, 2010, 12:30 to 2:30

Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)

This month join us for an exciting presentation on branding co-produced by NCBPMA and the American Society of Journalists and Authors (ASJA).

Branding is critical to long-term marketing success, but how do you go about building a winning brand, and why do some brands take off and others tank? Robert Friedman, founder of Fearless Branding, will deconstruct a few of the most effective branding campaigns and reveal key take-away lessons from them. He’ll also discuss the top principles of strong branding, the branding mistakes that even experienced marketers make, and how branding concepts can be best applied to the publishing world.

OUR SPEAKER:

Robert Friedman

Robert Friedman is the founder of Fearless Branding. He has nearly 20 years of branding and marketing experience. His clients have included Nestle’s Coffee-mate and NesQuik brands and One World Networks’ fitness and beauty products. As Brand Manager on Kraft’s $330 million The Budget Gourmet frozen food brand, Robert was responsible for new product introductions and the development of annual marketing plans.

Our Event Co-Producer:

Founded in 1948, the American Society of Journalists and Authors (ASJA) is the nation's professional organization of independent nonfiction writers. Its membership consists of more than 1,400 outstanding freelance writers of magazine articles, trade books, and many other forms of non-fiction writing, each of whom has met ASJA's exacting standards of professional achievement. ASJA brings leadership in establishing professional and ethical standards, and in recognizing and encouraging the pursuit of excellence in non-fiction writing. ASJA headquarters are in New York City and the Society has six active regional chapters, including Northern California. www.asja.org

Please RSVP BEFORE Friday, February 12, 2010, to ncbpma@ncbpma.org with your lunch choice:

1. Seared Chicken with risotto and sautéed baby arugula with mushroom marsala sauce

2. Cream cheese and portabella mushroom tempura with mashed potatoes and oven dried tomatoes and garlic aioli

(This can be made into a vegan entrée, please note if that is your preference.)

All meals include dessert (chocolate molten cake with berry compote), bread and butter, and soda, coffee, and assorted teas


Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 business days prior to the event or you will be billed. Thank you for your understanding.

NCBPMA and ASJA Members: $30.00

Non-members: $45.00

Please RSVP BEFORE Friday, February 12, 2010, to: ncbpma@ncbpma.org


Hotel Rex is located at 562 Sutter Street between Powell and Mason. The nearest BART station is POWELL. For driving directions, visit: www.jdvhotels.com/hotels/rex/contact

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If you have any questions about this event, please email us at
ncbpma@ncbpma.org

For more information on our programs, or to suggest a topic for a future program, email Susan Pi, NCBPMA program coordinator, at susan@heydaybooks.com.